AI-Powered Form Automation with ChatGPT, Webflow & Make | Hyper-Personalized Form Responses

💡 Personalize every message for your user! In this tutorial, we'll take a deep dive into automating personal form responses using ChatGPT by OpenAI and Make (formerly Integromat) – all within a Webflow project!
July 6, 2023

First the useful stuff:

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🌟 Code Snippet

AI-Powered Form Automation with ChatGPT, Webflow & Make


Are you interested in AI-powered form automations? If so, then you are in the right place. This tutorial takes you on a deep dive into automating personal form responses using ChatGPT by OpenAI, Webflow, and Make (formerly known as Integromat). Ready to level up your automation skills? Let's dive in!

ChatGPT by OpenAI

ChatGPT-4 Interface

Overview of ChatGPT

ChatGPT is a language model developed by OpenAI, designed to generate human-like text based on the input it receives. It has revolutionized numerous applications from content generation, customer service, tutoring, to even coding assistance.

Why Use ChatGPT in Form Automation?

In form automation, ChatGPT proves to be highly beneficial as it can auto-generate personalized responses. It employs AI to understand the context of the form responses and generates suitable replies, thereby saving a significant amount of time and enhancing the user experience. These messages can be hyper-personalized. Just think of a quiz following up with a personal analysis. Incredible stuff is going to be built using AI!


New to Webflow?

Webflow is a web design tool, CMS, and hosting platform all in one. You can check it out here. It provides a visually appealing interface for designing and hosting websites without needing to write code, yet it's flexible enough to add custom code when required. For me, it is currently my favorite tool to build great websites.

Webflow offers free and paid plans

Why Integrate AI with Your Webflow Feedback Form?
Integrating AI with your Webflow feedback form improves the efficiency and accuracy of responses. It ensures every feedback or query gets a personalized response instantly, thus enhancing customer satisfaction and engagement.

Make (formerly Integromat)

Understanding Make

Make, formerly known as Integromat, is a powerful automation tool that connects your apps and services to work in harmony. It automates tasks across various applications, resulting in seamless workflows. It is by far my favorite automation software. So make sure to check it out for free!

How Make Helps in Automation

Make can help to set up a scenario where the received form responses are processed by ChatGPT to generate a personalized reply and send it to the user, all happening in real-time.

The Integration Process

Setting up Webflow Form for Automation

Creating a form in Webflow is quite straightforward. However, the key lies in correctly connecting the form with ChatGPT and Make for automation purposes. We'll use a Webhook to send the data through to make. You can find the code I used here. You'll need to provide necessary API credentials, and specify the action as 'Create New Item' in the Webflow module of Make.

Personalized Feedback-Form response generated by AI

How to Generate Personalized Responses Using ChatGPT

Next, you need to set up ChatGPT to process the form data. You have to configure it such that it receives the form input, understands the context, and auto-generates a personalized response. This requires setting up an API call within Make, specifying ChatGPT as the recipient, and determining the output parameters.

Creating a Make Scenario for Automation

A Make scenario is a representation of your automated workflow. Here, you would create a scenario where a new form submission in Webflow triggers the ChatGPT to generate a response, and this response is sent back to the user immediately. Setting this up requires defining the trigger (new form submission) and action (auto-response generation and dispatch) modules in Make.

Storing User Feedback

Using Google Sheets for Storing User Feedback

User feedback data is invaluable for improving your services. An efficient & free way to store this data is by using Google Sheets. Within your Make scenario, you can include a step where the form responses are stored in a designated Google Sheets file. This will create a live record of user feedback for easy access and analysis.

Sending Instant Responses Using the Automated System

As part of the Make scenario, once ChatGPT generates the personalized response, it should be sent back to the user instantly. This requires a webhook response to be sent back to the user's screen.

Benefits of AI-Powered Form Automation

Personalized User Experience

AI-powered form automation offers a unique, personalized experience to users. The AI understands the user's input and generates a suitable personalized response, enhancing user engagement and satisfaction.

Increased Productivity

Automating form responses reduces manual intervention, which can save a lot of time. It helps teams to focus on more complex tasks, thereby increasing overall productivity.

Time and Cost Efficiency

By automating responses, you can reduce the time and cost associated with manual processing. This makes it an excellent solution for businesses looking to streamline their operations and save costs.


In a nutshell, integrating AI with your Webflow form, utilizing ChatGPT for generating personalized responses, and Make for automating the process can significantly enhance your productivity and user engagement. By following this step-by-step tutorial, you can master this automation and take your business to new heights. So why wait? Start your automation journey today!


1. Can I use other form builders apart from Webflow?

Yes, the process can be adapted for other form builders and also custom coded websites as long as they allow using webhooks.

2. Is it possible to generate different responses for different types of feedback?

Absolutely. ChatGPT's AI understands the context of the input and generates responses accordingly.

3. Can you help me build my project?

Sure! Feel free to reach out to me any time. You'll find my contact details here: Contact

4. Can I modify the responses generated by ChatGPT?

Yes, ChatGPT allows for the modification of responses before they are sent out.

5. How much coding knowledge is required to set this up?

While some basic understanding of APIs and JSON would be helpful, the

6. Where can I find more automation ideas?

You can check out my article about How to automate Webflow with Make. You can also go to my YouTube to find more videos on this!


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